How He Built an 8-Figure Dental Software Company with Zero Marketing ft. Brennon Dean - JACD #35

Show Notes

00:00:00 - The Unhealthy Reality of Tech Startups
00:00:43 - Introduction to the Hosts and Their Journey
00:01:48 - Introducing Brennan and His Dental Software
00:02:08 - Overview of Flex Dental
00:02:53 - Brennan's Background and Tech Experience
00:04:49 - The Organic Growth of Flex
00:05:15 - User Adoption and Treatment Planning
00:07:05 - Learning to Code for Flex
00:08:27 - Timeline from Idea to Implementation
00:09:14 - Motivation Behind Building Flex
00:10:09 - Wearing Multiple Hats in the Startup
00:10:30 - Customer Service as a Priority
00:11:35 - Growth and User Satisfaction
00:12:53 - The Importance of Iteration and Feedback
00:17:20 - The Demands of Startup Life
00:19:09 - Motivation and Obligation to Clients and Employees
00:23:03 - Deciding to Sell the Company
00:23:56 - Interest from Private Equity Firms
00:27:22 - The Selling Process Overview
00:29:17 - Pricing Strategies and Customer Retention
00:31:03 - Managing Customer Expectations on Pricing
00:32:14 - Anxiety and Growth Pressure
00:33:23 - Timing and Conditions for Selling
00:34:38 - Deal Structures in Tech Acquisitions
00:35:30 - Key Principles for Success in Business
00:41:18 - The Long Game in Business Strategy
00:42:29 - Challenges of Starting a Tech Company Today
00:43:27 - Life After Selling Flex
00:44:51 - The Search for New Opportunities