Why Your Marketing Company is Holding You Back! ft. Michael Anderson - JACD #25

Show Notes

00:00:00 - Marketing Maturity and Outsourcing
00:00:48 - Upgrading Phones at Verizon
00:01:37 - The Effectiveness of Verizon's Marketing
00:02:54 - Dental Marketing Agencies vs. Hygienists
00:03:44 - Introduction of Michael from Wunderist
00:04:05 - Stigma Around Dental Marketing Agencies
00:06:02 - Understanding Value in Marketing
00:07:16 - Evaluating Marketing Costs and ROI
00:09:20 - The Need for a Dental Marketing Insurance Plan
00:10:02 - The Challenge of Finding Quality Marketers
00:12:43 - Tracking Marketing Effectiveness
00:15:25 - Importance of CRM in Marketing
00:18:36 - Integrating Data for Better Insights
00:20:31 - The Complexity of Dental Practices
00:22:31 - The Need for Consolidated Data
00:25:56 - The Role of Offers in Attracting Patients
00:30:30 - Differentiating in a Competitive Market
00:32:05 - The Impact of Pricing on Patient Perception
00:34:51 - The Effectiveness of New Patient Specials
00:40:28 - Marketing to the Right Audience