The Strategy That Grew His Dental Lab ft. Dr. Aaron Hoffman - JACD #89

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One of the easiest ways to find holes in your systems? Ask different team members how they complete the same task. If every answer is a little different, your systems are living in people's heads instead of your practice. That's why Alex created Milo...to standardize checklists, workflows, and recurring tasks across your entire practice. Learn more at https://startmilo.com

Show Notes

1:25 Why Eric started questioning the way most dental labs compete
5:47 Buying Sunflower during the 2008 recession and surviving the hard years
13:02 The cosmetic dentistry breakthrough that changed everything
21:39 Can technology and AI ever replace an experienced ceramist?
26:51 What AI still can't replicate in dentistry
38:38 The unexpected marketing strategy that fueled Sunflower's growth
42:59 Why sharing your work online makes you better
47:02 Helping first, selling later: the long game of business
50:00 Why dentists keep chasing shortcuts instead of building lasting businesses
59:28 The Golden Corral analogy that explains why premium businesses still win