How He Built the Largest Dental IT Company in America - JACD #76

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Show Notes

03:14 – How Reuben got thrown into dental IT at 22 years old
07:29 – The moment dentists realize they’re actually in sales
11:38 – Why some people genuinely enjoy the grind
13:17 – Reuben explains quitting his job to start Darkhorse
15:10 – What highly successful people usually have in common
17:56 – “Nobody told them how work works”
19:12 – Open Dental controversy explained
23:06 – Why Open Dental may be changing its entire philosophy
27:28 – Why switching practice management software is so difficult
30:04 – What dentists actually want from dental software moving forward