He Spent $2,000 on Coffee and Got 30 New Patients ft. Dr. Cody Boals - JACD #95

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One of the easiest ways to find holes in your systems? Ask different team members how they complete the same task.

If every answer is a little different, your systems are living in people's heads instead of your practice.

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Show Notes

00:02:47 – The $2,000 coffee marketing idea
00:06:05 – How buying coffee led to 30 new patients
00:10:50 – What the coffee campaign actually cost
00:13:33 – Grassroots marketing ideas we tried at our startups
00:19:26 – When grassroots marketing is actually worth your time
00:22:21 – Cody’s marketing idea that completely flopped
00:24:03 – Getting new patients by giving away free athletic guards
00:26:13 – Why most dentists don’t follow through on marketing ideas
00:31:40 – Marketing ideas Cody still wants to try
00:45:16 – Why you sometimes just have to try the dumb idea Pasted markdown