Can AI Actually Take Over Your Marketing…Or Is It Just Hype? ft. Brandon Platt - JACD #37

Show Notes

00:00:00 - Introduction to the Podcast
00:00:27 - Reconnecting with an Old Classmate
00:01:10 - The Impact of AI on Dentistry
00:02:09 - Brandon's Background in Dental Marketing
00:02:44 - The Role of AI in Finding Dentists
00:05:07 - ChatGPT's Capabilities in Local Searches
00:08:56 - AI as a Virtual Assistant
00:10:13 - The Future of AI in Search and Marketing
00:12:06 - The Evolution of AI and Its Applications
00:14:00 - The Importance of Quality Information
00:15:40 - Local SEO vs. General SEO
00:17:00 - The Need for Specific Prompts in AI
00:20:38 - The Learning Curve for AI Users
00:21:15 - Using AI to Optimize Questions
00:24:02 - Leveraging AI for Content Creation
00:27:07 - The Efficiency of AI in Podcast Production
00:30:06 - The Role of AI in SEO
00:32:06 - The Limitations of AI in SEO Tasks
00:36:21 - The Future of AI in the Workforce
00:40:18 - The Balance Between AI and Human Expertise
00:44:14 - HIPAA Compliance and AI in Healthcare