Do This If You Want to Escape Hygiene Hell ft. Dr. Graham Dersley - JACD #21

Show Notes

00:00:00 - Introduction to the Podcast
00:00:32 - Arizona's New Law on Oral Prevention Assistants
00:01:43 - Challenges in Hiring Hygienists
00:04:04 - Guest Introduction: Dr. Graham Dursley
00:05:43 - Dr. Dursley's Startup Journey
00:06:18 - Shifting Marketing Strategies
00:08:32 - The Value of Problem-Focused Patients
00:10:09 - Efficiency in Dental Exams
00:11:16 - Escaping Hygiene Hell
00:15:05 - Targeting Different Patient Demographics
00:16:19 - Cost of Marketing and Patient Acquisition
00:19:34 - Importance of Clinical Skills
00:21:01 - The Role of a Super GP
00:23:03 - Balancing Skills and Team Dynamics
00:25:04 - Reducing Hygiene Demand
00:30:11 - Innovative Hygiene Models
00:31:48 - The Concept of a Hygiene Studio
00:33:22 - Addressing Hygiene Demand and Insurance
00:36:46 - The Impact of Insurance on Hygiene Practices
00:39:05 - The Frequency of Dental Visits
00:41:10 - Presenting Treatment Options to Patients
00:43:32 - Engaging Patients in Their Treatment Goals
00:44:06 - Conclusion and Final Thoughts